Industry consultant Dave Fellman has launched The Sign Sales DNA Project, a research study to determine what skills, attitudes and personality traits are most important to sign salespeople. Every salesperson in the industry will be invited to participate, along with every sign company owner and sales manager. 

The goal is to identify both what salespeople think is important, and what management thinks is important, and ultimately to get everyone on the same page. “I’ve heard different opinions on the makeup of the ideal sign salesperson,” said Fellman, in announcing the project. “Some are focused on skills, and some on ...

This week's feature:

 

Ideas worth considering and trying in your business:

-Think. Where's the weak link in your sales game plan? Number or quality of leads? Engaging prospects? Quoting quickly enough?

-What are the highest probability prospects/clients to focus on? How can you make the sales process easier for you & them?

-How do your clients' process info & make decisions? Have you learned to identify their style AND work with it? Make it easy for them.

-Last thought: Do you have your elevator pitch ready? How effective and clear is it? Will you be ready ...